About Flow
Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced natural mineral spring water in the most sustainable product formats. Today, the brand is B-Corp Certified with a best-in-class score of 114.5, offering a diversified line of health and wellness-oriented beverage products: original mineral spring water, award-winning organic flavours and sparkling mineral spring water in sizes ranging from 300-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.”
Growth Profile
+ Strategic partnerships
+ Food service
+ Retail
+ E-commerce optimization
+ New channel distribution
ESG focused brand
+ Carbon balanced operations.
+ 100% renewable energy in facilities.+ 68-75% renewable, plant-based packaging, 100% recyclable.
+ B Corporation Certified with a best-in-class score of 114.5.
Supportive Industry Trends
+ Competes in three fast-growing categories of shelf-stable water: sparkling, enhanced and flavored.
+ Intercepts three key segments of the shelf-stable water category: premium, sustainable, and functional.
Our Team
Management
Nicholas Reichenbach
Founder & CEO
Trent Macdonald
CFO & EVP Operations
Board Of Directors
Flow's Board of Directors is committed to fulfilling its statutory mandate to supervise the management of the business and affairs of the Corporation with the highest standards of ethical conduct and in the best interests of the Corporation. The Board of Directors approves the strategic direction of the Corporation and oversees the performance of the Corporation’s business and management. The management of the Corporation is responsible for presenting strategic plans to the Board of Directors for review and approval and for implementing the Corporation’s strategic direction.
Flow has a seasoned Board of Directors with deep industry experience, knowledge and relationships in food and beverage, consumer products, retail, brand, advertising, and finance
+ Founder & Executive Chairman, Flow Beverage Corp.
+ Director, SimplyProtein (Wellness Natural, Inc.)
+ Director, General Assembly.
+ Managing Partner, Evolver Ventures.
+ Chair of Flow's Audit Committee and CHR&C Committee.
+ President and Creative Director at Joseph Mimran & Associates Inc.
+ Co-Founder and Chairman of Gibraltar & Company.
+ Created and co-created a succession of visionary brands and retail concepts, including: Joe Fresh, Club Monaco, Tilley Sport, Caban, Joe Fresh Beauty, Rise Little Earthling, and Alfred Sung.
+ Served as Chairman of the Fashion Design Council of Canada for a number of years.
+ CEO, eShopWorld.
+ Director, Chair Compensation Committee, Brown-Forman.
+ Director, French-American Foundation, United States.
+ Former CEO Emaar Malls.
+ Former Director, Namshi.com.
+ Chair of Flow's Audit Committee.
+ Previous co-CEO and CFO of Cara Operations (now Recipes Unlimited).
+ Previous EVP Finance and CFO of Loblaw.
+ Director of Organigram, Freshii, Mav Beauty Brand and CE Brands.
+ Chair of Flow’s CHR&C Committee.
+ Founder and President of Simply Protein (Wellness Natural Inc.)
+ Vice-Chair of Plant Based Foods of Canada.
