Flow Beverage Corp. Celebrates Earth Day

Flow has the highest B Corp rating of any beverage company in the world, with a score of 126.5, and has been a Certified B Corp since 2017. B Corp certification is only given to companies that meet the highest standards of environmental sustainability and accountability and use business as a force for good. Additionally, Flow's NSF (formerly the National Sanitation Foundation) and British Retail Consortium (BRC) certifications ensure we efficiently use water resources and meet the highest standards of food safety. Certifications allow customers to trust Flow's products' integrity and that Flow's sustainability claims are verified by independent third parties. Moreover, the audits Flow must go through to maintain its certifications require the Company to consistently maintain world class sustainability standards.

These achievements are no accident. Flow’s packaging, supplied by Tetra Pak, is made with up to 75% renewable materials. The largest ingredient in our packaging material is paperboard, which is sourced from the Forest Stewardship Council (FSC), while the cap is made from renewably sourced sugarcane and is completely biodegradable. Our flavors are QAI Organic certified as we strive to give our consumers the cleanest ingredients possible while also helping to reduce the number of harmful chemicals released into our environment.

The Company operates its production facility with 100% renewable energy sourced in Canada through Bullfrog Power, is a member of the Amazon Climate Pledge, offsets its travel emissions with Goodwings and offsets e-commerce emissions with Ecocart. Flow is also a member of the Starbucks Partners for Sustainability program and supports initiatives such as litter cleanup projects and, most recently, National Tree Day across Canada. Flow supplies water to Live Nation to meet its goals of phasing out the sale of single use plastics and providing products with a high degree of renewable resource content. While this is not all that Flow does to achieve its high sustainability score, it illustrates Flow’s all-encompassing commitment to sustainability.

Together, the steps Flow has taken to operate with the highest environmental standards has diverted over 130 million plastic bottles of water from entering landfills and with zero net operational emissions.

Looking forward, Flow’s environmental goals include:

- Achieving a 100% renewable, plant-based pack by 2030

- Achieving carbon negative operations by 2025

- Avoiding 500 million plastic bottles by 2030

- Recycling 98% of our processing water by 2025

- Increasing our B Corp score by 30% in 2025

To help achieve these goals, Flow has a number of initiatives in progress. As part of the summer hydration campaign and the Flow brand refresh, Flow will be launching new Tetra Pak prisma packaging comprised of 81% plant-based renewable resources. The new Tetra Pak carton replaces traditional polymers with bio-based polymers and contains post-consumer recycled content for the first time. Flow's new package is also designed to have the lowest carbon footprint to date: seven times lower than glass, four times lower than aluminum, and three times lower than PET.

Flow is also collaborating with the Ontario Ministry of the Environment, Conservation and Parks to develop a comprehensive spring monitoring plan which will ensure sustainable yield of water and preservation of Flow's spring's habitat for years to come. Lastly, Flow is in the process of recertifying with B Corp to maintain its leading position as a sustainably-minded operator.

Nicholas Reichenbach, Chairman and Chief Executive Officer of Flow, stated: “Reducing our environmental footprint has been central to Flow’s mission since inception. This includes water stewardship, renewable packaging, climate protection and giving back to communities. Flow is committed to being a part of the solution and we are going to remain proactive by growing the Flow brand through environmentally sustainable practices.”

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water and award-winning organic flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available at retailers in Canada and the United States, and online at flowhydration.com.

For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Forward-Looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”), including around the Company achieving a 100% renewable plant-based pack by 2030 and carbon negative operations by 2025, avoiding 500 million plastic bottles by 2030, recycling 98% of its processing water by 2025 and increasing its B Corp score by 30% in 2025. The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance or financial position and are based on Flow’s current expectations, estimates, projections, beliefs and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, “continue”, “expect”, “believe”, “anticipate”, “estimate”, “will”, “potential”, “proposed” and other similar words and expressions.

Specific Forward-Looking Statements contained in this news release include, but are not limited to, statements regarding Flow’s business strategy or outlook and future growth plans, and achieving its environmental goals.

Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events, or for any other reason.

The following press release should be read in conjunction with the management’s discussion and analysis (“MD&A”) and consolidated financial statements and notes thereto as at and for the three months ended January 31, 2024. Additional information about Flow is available on the Company’s profile on SEDAR at www.sedar.com, including the Company’s Annual Information Form for the year ended January 31, 2024 dated January 29, 2024.