TORONTO--(BUSINESS WIRE)--Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow”) is pleased to announce a sponsorship agreement with the Toronto International Film Festival (“TIFF”) for the 2024 and 2025 festivals, whereby Flow is now an official sponsor and the exclusive hydration partner of TIFF within the still and sparkling water categories.
During the festival, which is expected to attract over 650,000 attendees, Flow still and sparkling mineral spring water will be available to all cinema fans at the TIFF Lightbox, Princess of Wales Theater, Royal Alexandra Theatre and Roy Thomson Hall. Leading up to and throughout the Festival, VIP and celebrity events will showcase both Flow’s still and sparking mineral spring water, and patrons will be able to hydrate with Flow and enjoy refreshing experiences on Festival Street. With over 82% of TIFF’s attendees living within the Greater Toronto Area, Flow’s home turf and one of its most important markets, the Festival is a perfect platform to continue establishing Flow within the premium still category and launch its new sparkling mineral spring water innovation.
Flow Sparkling Mineral Spring Water will debut in Canada in August 2024. Initially available in 300ml aluminum bottles, Flow’s artesian spring water will be perfectly carbonated in OG and three signature flavours: Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. The innovative composition of Flow’s aluminum bottles allows for a premium and custom-designed packaging that includes 75% recycled aluminum. Flow’s custom-designed packaging has been developed in partnership with Kensington Aluminum Technology Inc., which is a first-to-market and proprietary solution with advanced sustainability technology.
To celebrate the launch of Flow Sparkling Mineral Spring Water, Flow is also introducing an e-commerce pre-order contest where participants can win one of three VIP TIFF screening experiences. Prizes include two (2) tickets to a 2024 TIFF screening, a $500 gift card, and a year subscription to Flow Sparkling Mineral Spring Water. This Canada-only contest runs from August 8th to August 30th.
“We are delighted to be partnering with the Toronto International Film Festival for Flow’s first red carpet experience. TIFF is one of the world’s premiere film festivals and a flagship cultural event in Canada each year. We believe this partnership aligns two iconic Canadian brands that hold themselves to the highest standards. As we launch our new Sparkling Mineral Spring Water, we see this as a tremendous opportunity to amplify our new innovation in partnership with TIFF and bring Flow to the cinema community,” said Nicholas Reichenbach, Founder, Chairman and CEO of Flow.
Contacts
Trent MacDonald, Chief Financial Officer
1-844-356-9426
investors@flowhydration.com
Investors:
Marc Charbin
investors@flowhydration.com
Media:
Natasha Koifman
nk@nkpr.net